Consumer Insight
Not what you're looking for?
* Discuss how discounting by consumers is related to marketer's use of the cognitive attitude change strategy of "shifting importance."
* Give examples of situations where loyal customers might be converted by competing brands.
* Discuss how this insight is related to the difficulty marketers have when trying to get consumers to stop engaging in behaviors that are dangerous for them, such as the use of illegal drugs.
http://books.google.com/books?id=pEtY-aM2QgwC&pg=PA458&lpg=PA458&dq=Consumer+Insight+11-1&source=bl&ots=jDg3IuE9iu&sig=lT8vfsOwKcBJKJ3lnotSbYOBV0Y&hl=en&sa=X&ei=da8ZUPDjLIG16AGFyYHwBQ&ved=0CF8Q6AEwBA#v=onepage&q=Consumer%20Insight%2011-1&f=false
Page 459
Purchase this Solution
Solution Summary
* Discuss how discounting by consumers is related to marketer's use of the cognitive attitude change strategy of "shifting importance."
* Give examples of situations where loyal customers might be converted by competing brands.
* Discuss how this insight is related to the difficulty marketers have when trying to get consumers to stop engaging in behaviors that are dangerous for them, such as the use of illegal drugs.
http://books.google.com/books?id=pEtY-aM2QgwC&pg=PA458&lpg=PA458&dq=Consumer+Insight+11-1&source=bl&ots=jDg3IuE9iu&sig=lT8vfsOwKcBJKJ3lnotSbYOBV0Y&hl=en&sa=X&ei=da8ZUPDjLIG16AGFyYHwBQ&ved=0CF8Q6AEwBA#v=onepage&q=Consumer%20Insight%2011-1&f=false
Page 459
Solution Preview
Subject: Business Topic: Marketing Level: Year 2
Consumer Insight
* Discuss how discounting by consumers is related to marketer's use of the cognitive attitude change strategy of "shifting importance."
* Give examples of situations where loyal customers might be converted by competing brands.
* Discuss how this insight is related to the difficulty marketers have when trying to get consumers to stop engaging in behaviors that are dangerous for them, such as the use of illegal drugs. ...
Purchase this Solution
Free BrainMass Quizzes
Situational Leadership
This quiz will help you better understand Situational Leadership and its theories.
Business Processes
This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.
Basic Social Media Concepts
The quiz will test your knowledge on basic social media concepts.
Production and cost theory
Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.
Marketing Research and Forecasting
The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.