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Strategy for Sale: Multicountry or Global

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Assume you are in charge of developing the strategy for a multinational company selling personal computers in 50 different countries around the world. Do you employ a multicountry strategy or a global strategy? Why?

Discuss at least one other product where you would employ a multicountry strategy and one product where a global strategy should be employed.

Provide a rationale for each of your product selections.

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Solution Summary

This solution discusses one product where one could employ a multicountry strategy and a global strategy.

Solution Preview

For selling personal computers to 50 different countries, multicountry strategy should be adopted. Each country has its own requirement in terms of physical product, language requirement, additional features, etc. Also, the user interaction is very high with personal computers, hence ...

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