Positioning and Differentiation Strategies: Cellphones
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Identify the positioning and differentiation strategies for the the water proof cell phones product.
References to be included.
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Solution Summary
This solution discusses the positioning and differentiation strategies for the the water proof cell phones product.
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Positioning is defined by Kotler and Keller (2006) as the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. The goal of the company is that as it locates the product or the brand in the minds of the buyer, the company would be provided with the most benefit such as large volume of sales and eventually, larger market share. What is important though is that the company should be able to position itself in the minds of the buyers better than its competitors.
Kotler further mentioned that the result of product positioning is a successful creation of a customer - focused value proposition which ...
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- Bachelor of Science in Business Administration, University of the Philippines
- Master in Business Administration, Saint Mary's University
- Doctor of Philosophy in Education, University of the Philippines
- Doctor in Business Adminstration (IP), Polytechnic University of the Philippines
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