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Consumer Marketing

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Do you believe that consumers on the whole receive more benefit than risk from marketers knowing their personal information? Why or why not? Defend your answer.

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Solution Summary

The solution discusses "Do you believe that consumers on the whole receive more benefit than risk from marketers knowing their personal information?"

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Yes and no.

Yes in this sense. Take for instance when a women is pregnant. She signs up for a family magazine, signs up online for diaper coupons and after the baby is born and the doctor gives the new mother formula samples the stage is set. The marketer knows a baby is born and sends coupons for their products via mail and email to the mother, the consumer in this case.

A dollar here and a dollar there ...

Solution provided by:
Jo Ann Prevetti, MBA, PhD (IP)
Education
  • Master of Business Administration, University of Phoenix
  • Bachelor of Science in Paralegal Studies, Kaplan College
  • Business Diploma, Katharine Gibbs Business College for Women
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