Healthy Image Case Study Brand Positioning
Not what you're looking for?
case is attached
What are the image issues in this case?
What are the brand-name issues? Should the brand name be changed? lf so, to what?
What types of advertisements should Mary develop for St, Margaret's General HosPital?
What other types of actlvitles could St Margaret's pursue to build a strong and positive corporate imag
Purchase this Solution
Solution Summary
Branding is a large part of successful marketing strategies. There are various elements to developing strong brand equity.
Solution Preview
1. What are the image issues in this case?
The image issue expressed in this case is its lack of distinctiveness. The image is a representation of the brand equity, which is the added value of products or services. The value can be reflected in how consumers feel, think, and act with respect to the brand. According to the brand asset valuator (BAV), there are four distinct components of brand equity: differentiation, relevance, esteem, and knowledge. In this case, differentiation is lacking, which is the degree to which a brand is seen as different from others. As cited in the text, "the overlap in services provided made it difficult to differentiate St. Margaret's from other ...
Education
- DBA, Argosy University
- MBA, University of Phoenix
Recent Feedback
- "Very helpful, thank you!"
- "WOW! Thank you so much! I'm saving this vital info. (printed copy) in back of my business book for easy reference. Everyone should refer to this reminder regularly to avoid major ramifications when corresponding electronically. "
- "Thank you!"
- "thanks"
- "Thank you!"
Purchase this Solution
Free BrainMass Quizzes
Understanding Management
This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.
Change and Resistance within Organizations
This quiz intended to help students understand change and resistance in organizations
SWOT
This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.
Understanding the Accounting Equation
These 10 questions help a new student of accounting to understand the basic premise of accounting and how it is applied to the business world.
Lean your Process
This quiz will help you understand the basic concepts of Lean.