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Marketing Strategy for Nike Sports

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Sports figures and sponsorships play a major role in the marketing plan. What aspects of marketing should be included in the strategy for Nike sports? Name other factors that should be included in the strategy?

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Solution Summary

This solution outlines a marketing strategy for Nike, and includes different marketing aspects that should be included in the plan.

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A marketing strategy for Nike should not only showcase sport but also, in addition, inspire the consumer to buy Nike product. In order to do this, the campaign must communicate the value of the product and/or brand. The Nike brand is a premium product so the company is not communicating value in terms of price; instead they are communicating value by creating desire. Consumers need to be identified as the company's target ...

Solution provided by:
Sally Baldwin, Ed.D
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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