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Media Strategy: Example Questions

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What is a media strategy? Why should your media strategy mirror your marketing strategy? How does your target market's media consumption affect the strategy?

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This solution discusses media strategies.

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Media strategy is defined as a plan of action by the marketing management of the company to put forward its messages to the attention of its potential as well as existing customers with the help of appropriate media sources.

Media strategy reflects the marketing plan of the company. If the ...

Solution provided by:
Jayant Kumar, MBA
Education
  • MBA, Indian Institute of Finance
  • Bsc, Madras University
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