Qualitative, Quantitative, and Mixed Methods approaches/2644

Juicy Red Tomatoes, a tomato grower operating in Florida, invited researchers to investigate (1) the effectiveness and efficiency of its organizational structure, and (2) the selection and maintenance of managerial personnel.

The researchers used observation, interviews, and questionnaires to gather data on the organizational structure of the entity. The analysis and interpretation of the primary data indicated that the organization structure was dysfunctional due to improper delegation of authority and responsibility and poor communication practices. The proposal for the correction of these discrepancies was accepted and intensive training began for the management and employees of the organization.

For the selection and maintenance of the managerial personnel, observations (primary data) and the detailed examination of records (secondary data) were employed. It was found that the selection of managerial personnel in the past was based on friendship, family connections, and political reasons; in most cases, the managerial personnel were not qualified to perform effectively and efficiently. The situation was corrected by terminating these practices and sujecting the management to intensive commensurate training and development.

Finally, the maintenance of the managerial personnel was analyzed and eveluated by examining compensation records. It was detected that there were no scientifically established compensation criteria, thus creating substantial inequity between production and compensation. The creation of a viable wage and salary administration infrastructure corrected such discrepancy.

What types of reseach method types were used (quantitative, qualitative, or mixed?

Why do you think these methods were used?