Part 1: Financial analysis
(a) Evaluating Profitability
Profitability analysis consists of tests used to evaluate profit
performance during the year. The results are combined with other data to
forecast potential profitability (Hoggett & Edwards 1996). In other
words, the objective of profitability relates to a company’s ability
to earn a satisfactory income so that investors and stockholders will
continue to provide capital. It is also closely linked to its liquidity
because earnings ultimately produce cash flow.(Needles, Anderson,
Cardwell & Mills 1996)
Profitability is determined by several ratio calculations as follows:
*Return on owner’s equity
*return on total assets
*Net profit margin
*Gross profit margin
Return on owners equity (ROE) : Measure of the profitability of
stockholder’s investments.
Net profit after ( taxation and preference dividends) X 100
Average (ordinary share capital + reserves)
Return on total assets (ROA) : Measure of overall earning power or
profitability
Net profit before interest and taxation X 100
Average total assets
Net profit margin : Measure of net income produced by each dollar of
sales
Net profit before interest and taxation X 100
Sales
Gross profit margin: Measures the difference between sales revenue and
cost of sales
Gross profit X 100
Sales
(b) Performance and efficiency
Efficiency is calculated by using the following ratios:
*Average inventory turnover period
*Average debtors settlement
*Average creditors settlement
*Sales (asset) turnover
Average inventory turnover : Measure of relative size of inventory.
Inventories often represent a significant investment for businesses and
this can have an adverse effect on cash flow or liquidity
Average inventory held X 365
Cost of sales
Average debtor settlement : Measure of average time taken to collect
receivables (receive Payments)
Average debtors X 365
Credit sales
Average creditor settlement : Measure of average time taken to cover
outgoings (pay bills)
Average creditors X 365
Credit purchases
Sales ( asset turnover) : Measure of how efficiently assets are used to
produce sales.
Sales
Average total assets
(c) Resource use
(d) Liquidity
Liquidity is the company’s ability to pay bills when they are due and
cover any unexpected needs for cash. The ratios used to determine
liquidity all have to do with working capital or some part of it
because all bills are paid out of a company’s working capital
(Needles, Anderson, Caldwell & Mills 1996)
The following ratios are used to determine a company’s liquidity :
*Current ratio
*Quick ratio or Acid test
*Cash flows from operations
Current Ratio : Measure of short term debt paying ability.
Current ratio= Current assets
Current liabilities
* Industry Benchmark is normally two to one
Quick ratio or Acid test : Measure of short term debt paying ability. It
is often argued that many companies cannot turn assets or inventory into
cash rapidly. This test therefore is a more stringent test of a
company’s liquidity.
Acid test= Current assets (excluding inventory and pre payments)
Current liabilities
*Industry Benchmark is one to one
Cash flows from operation : Measure of operating cash flow with current
liabilities.
Operating cash flows
Current liabilities
(e) Financial Stability / Solvency
(f) General comment and conclusions
