Business Homework Solutions
Problem
#29923

Analysis of an ad

Please help me analyze this ad.  I have done my own analysis but I'd like to compare with a professional :)

In my readings it says, the keys to a great ad are: Strategy, Creativity and Execution.  Please analyze the ad in those terms.

To go deeper in the analysis, i further analyzed the ad in terms of:

To whom is the ad targeted to?
Why is the ad there in the first place:
Is the ad informing? If so how:
Is the ad pursuading? If so how:
Is the ad reinforcing/reminding?

What is the ad saying?
Rational Appeal?
Emotional Appeal?
Moral Appeal?

How is the ad saying its message?
Vivid vs straight message?
What is the message source?

Thanks!

Attached file(s):
Attachments
ad.jpg  View File
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