Hi, I'm looking for a second opinion on analyzing an ad (i posted this yesterday)
In my readings it says, the keys to a great ad are: Strategy, Creativity and Execution. Please analyze the attached ad in those terms:
To whom is the ad targeted to?
Why is the ad there in the first place?
Is the ad informing? If so how?
Is the ad pursuading? If so how?
Is the ad reinforcing/reminding?
What is the ad saying?
Rational Appeal?
Emotional Appeal? Moral Appeal?
How is the ad saying its message?
Vivid vs straight message?
What is the message source?
Thanks!
In a sentence or two, the solution addresses each question from a marketing analysis view.