What are the advantages and challenges of monitoring the effectiveness
of online
advertising? How do you think online advertising is received by
consumers and
business customers?
The Web experienced phenomenal advertising growth in recent years but is
now
leveling off. Why might that be true?
Is the Internet still a good place to advertise?
Should an organization ever consider moving its entire advertising
strategy to the
Web? Explain the advantages and disadvantages.
What types of information would be valuable to consider when designing a
B2C and a B2B online system? What channels do you have to gather or
purchase that information?
