SALES REPRESENTATIVE TRAINING

Please give me some help/direction with the below scenario.  Please provide personal experience and references.  Thank you.

The Director of Sales, Jorge Muà±oz, has approached you to recommend training for new sales representatives.

In the form of an e-mail, identify the training objectives and the audience analysis that you will recommend to Mr. Muà±oz.

To help you identify the type of work Sales Representatives perform, check out the Occupational Outlook Handbook published by the US Department of Labor - Bureau of Labor Statistics (using the Resources in Course Materials). Perform your search by job title or by using an alphabetical search.

Please note the following:

While this is an e-mail, please double space your work.  In the e-mail you need to identify the training objectives (what they will know when they are finished) and your audience analysis.  So, you first need to identify the KSAs (so identify your source with in text citations and a matching reference).  Second, from the KSAs you can create training objectives; third, the objectives should also include how you would measure performance and under what conditions the performance occurs (for example, what type of evaluation we'll be use: a test, will it be demonstrated, etc.); fourth, the content of the training should only be based upon the objectives.

Reference: Blanchard, P.N. & Thacker, J.W. (2004/1999). Effective Training: Systems, Strategies, and Practices.  Pearson/Prentice Hall: Upper Saddle River, NJ