Marketing of Amazon.com

Describe the marketing tools used by Amazon.com.

Marketing of Borders.com

Describe the marketing tools used by Borders.com.

Site Stickiness

In the industry, acquiring and retaining customers in a cost-effective manner is called "site stickiness". Many aspects of a website application are analyzed by what are known as Usability Interface Engineers ( UIE's), who determine the best placement of buttons, drop down menus, color schemes, and other navigational tools fo ...continues

Click and Mortar

What is "click and mortar" marketing, and how does it compare to "brick and mortar" or "pure play" marketing techniques? Similarities? Differences?

E-Commerce Security

Describe the following issues with e-commerce security: What are some examples of typical corporate security policies. If possible , cite specific company examples. what are some control measures business are putting into place to minimize the risk of hacker attacks? Name and describe at least 2 e-commerce companies who ...continues

Topics in EBusiness Code of Ethics, written sample and article.

What would be some topics in a corporation's eBusiness Code of Ethics. Provide a sample and an article that discusses the importance.

Marketing tools and Apparent Customer Service

Describe American Airlines in relation to their marketing tools and apparent Customer Service. Provide at least two references.

What is the impact of e-Business on a typical business

What is the impact of e-Business on a typical business?

e marketing tools-which website is best?

Make an recommendation for which site is the best based on their emarketing tools and apparent customer service. The websites are: www.itunes.com.www.imeem.com, and www. music.yahoo.com

Ethical issues of websites

Describe the ethical issues of AT&T.com, Sprint.com, and All-tel.com Web sites have to address when dealing with eCommerce. Please include references.