This note describes a strategic approach to doing industry analysis and gives some helpful Web pages with industry profiles.
Whether as part of strategic planning, marketing planning, or business plan development, students and entrepreneurs often have not been trained in how to do a cogent, complete industry analysis.
What is the overall purpose of a marketing plan?
- 1. What is the overall purpose of a marketing plan?
2. How do a marketing plan and strategic marketing plan fit together?
3. What are some legal or ethical issues you may need to consider?
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Marketing plan - Why is it important for a marketing plan to compliment an organization's strategic plan? What may happen if it does not?
Analysis Tools - What concepts and analytic tools can you use in the developing a strategic plan?
Entrepreneurship and outsourcing - What is outsourcing, and how has it given a boost to entrepreneurship?
Define market space and explain how it represents an opportunity for entrepreneurs.