5 questions dealing with International Business

International Business Knowledge

Assume that you work for a US company producing premium quality packaged
foods. It is about to expand to foreign markets but has very limited
knowledge of international business with limited human and financial
resources. What foreign market entry mode should be selected? Justify
choice.

In selling prepackaged foods to the United Kingdom, should the above
company adapt or standardize the product and promotion elements of its
marketing mix? Why?

Should the multi-domestic strategy or global strategy be adopted as this
food company expands its market to the rest of Europe? Why?

As the company opens offices and possibly factories in major European
cities, should it adopt ethnocentric or polycentric or geocentric
approach to hiring employees? Why?

Country Analysis

In analyzing opportunities and threats of a country as a Foreign Direct
Investment (FDI) location as both a market and a production site,
identify and describe five (5) most relevant environmental factors and
explain how they may be viewed as opportunities or threats.