Business Homework Solutions
Problem
#38883

Target Marketing in three countries: analyze reasons, help PM, Hofstede's dimensions

See the attached file.

List 3 specific reasons for doing business in each of the three targeted countries (document of 3 countries and analysis attached-need 3 reasons per country total of 9)  

How will this knowledge help PM Company do business there?

Finally, analyze how the cultures of these countries are similar and how they differ using Hofstede's five cultural dimensions.

Attached file(s):
Attachments
PM's International Sales Strategy $$.doc  View File

Solution Summary

The solution analyzes the three countries: UK, Canada and Japan in good detail with emphasis on Hofstede's five cultural dimensions.

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    • Target market.doc
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