Conceptualizing a Business: candy store

My paper relates to a small business owner of a candy store for kids to adults with fine chocolate and gift baskets.

Explain the importance of the candy store' vision, mission, and values in determining your strategic direction.

o Define your business, products/services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.
o Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future.
o Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.
o Analyze how the vision, mission, and values guide the organization's strategic direction.
o Evaluate how the organization addresses customer needs and critique how they achieve competitive advantage.

Format according to APA standards and citations