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Problem
#102310

Define Marketing: Use two sources and stress the importance of marketing

Prepare a paper in which you define marketing. Include in your paper your personal definition of marketing and definitions from two different sources. Based on these definitions, explain the importance of marketing in organizational success. Provide at least three examples from the business world to support your explanation.

Be sure to cite properly cite your sources in your paper.


Solution Summary

This posting will define marketing (including Kotler's definition), and will look at the role marketing plays in organizations.  It will also give 3 real world examples of the uses of marketing.

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