If a producer creates a really revolutionary new product and consumers can learn about it and purchase it at a website on the internet, is any additional marketing effort really necessary? Explain your thinking.
Small Business Internal Market Research - Explain why a small business producer might want a marketing research firm to take over some of its information gathering activities.
Marketing channels - How would you, a manufacturer of exercise equipment, benefit from the addition of another channel of distribution to the two-level channel it now uses?
When motivating channel members, you have sev ...