1-Define price sensitivity. Provide relevant examples.
2-What can you say about the price sensitivity of Priceline's customers?
3-What effect would Priceline's prices be likely to have on the reference prices customers bear in mind for travel and mortgage services?
4-How does the company's lowest-cost loan guarantee affect a customer's perception of the product's value?
The response addresses the queries posted in 335 Words, APA References.