Marketing Ethics

In the case of Chonda-Za

1)  In what way is Chonda-Za's operation ethically defensible and indefensible?  How does the ethical defensibility depend on the ethical criteria being used?  How can this be applied to real life examples?

2) In what ways does the case represent and misrepresent the nature of marketing communication?  How can this be applied to a real life example?


(My previous answers to this case were too vague as I'm still unclear on how to apply ethics, thanks!)

Attached file(s):

1.pdf  View File

2.pdf  View File

3.pdf  View File