Environmental Factors

Identify the environmental factors that affect global and domestic marketing decisions. be sure to address the following:

a. Select an organization with which you are familiar that conducts both domestic and global marketing.

b. Discuss the high-level domestic and global environmental factors that may impact the organization's marketing decisions.

c. Explain how technology impacts the organization's marketing decisions.

d. Analyze the importance of social responsibility and ethics as related to the organization’s marketing.