Marketing Help for College and University Students

Overweight Americans

America is a fat nation in which almost 2/3rds of all Americans are overweight. This national weight problem is causing a variety of severe health problems in both adults and children. For example, four percent of adolescents now have Type II diabetes (which typically never effects youths). Among the reasons for this problem ...continues

New versus existing products: Differences in marketing mix

A new product versus an existing product. How would the application of the marketing mix differ? Why? Please give examples.

need to answer the following question

An organization is developing a new marketing plan. In what ways could the findings from marketing research impact the plan? Why?

How has the advent of the Internet affected marketing research

How has the advent of the Internet affected marketing research? Give examples.

Marketing

Can you plese explain the four P's: Product, Price, Place and Promotion. Is one factor more important than the other in the marketing mix? Please exlain how they relate to one another and illustrate your theories using a brand anme of a product currently on the market. Do you believe that this product could be marketed more ...continues

Needs, wants, and desires

What are "needs, wants, and demands? Do marketers create needs? Why or why not? Please use an experience and insight to support the answer.

Marketing Gatoride

Due to the fact Gatorade is good for the elderly and children and not only sports what would be a good current formula for a new market?

Smoking and Canada

I have also heard there is a big black market for tobacco products in Canada. A lot of smuggling across the border. I think the Canadian government has taxed tobacco products to the point where it is very difficult to have a habit. I was in Canada for a work project and talking to the people there, they told me that a pack of ci ...continues

Word of Mouth

Word of mouth is a very successful form of marketing...there is actually a whole industry based on it...Network Marketing. Do you have any experience in the industry?

Marketing Strategy

1. You have been asked to give a brief lecture on "Positioning Errors to Avoid" for a local Chamber of Commerce luncheon. Provide a brief summary of your lecture. In your lecture be sure to give specific examples, other than those indicated in the textbook, of known service companies avoiding or falling prey to "positioning err ...continues