Marketing Help for College and University Students

Ethics in redistricting in sales force management

In the process of redistricting, many firms do not allow a salesperson to keep any former accounts if they are outside his new district. One hardware wholesaler realigned territories. Then the company found that it faced the loss of some good customers because they said they would do business only with the wholesaler's sale rep ...continues

Understanding the importance of good recruiting and selection into a company.

Why is good recruiting and selection so important?

sales force management

what is meant by mass customization of training?

Understanding the misdirected marketing effort.

What is misdirected marketing effort? Give an example. How can you use the misdirected marketing effort concept to keep your company forever profitable?

How are the quarterback ratings in the American Football and NFL calculated?

How are the quarterback ratings in American Football, the NFL, calculated?

The advantages of a bonus versus a raise.

Why person advocates bonuses rather than salary increases?

Understanding the use of quotas.

Give some example of quotas.

Understanding how a compensation system can direct effort.

Give an example of how a compensation system can direct effort?

The importance of motivation for salespeople.

Why is motivation particularly important for salespeople?

The importance and different kinds of motivation for salespeople.

I am careful to hire only motivated people. This way I don't have to worry about motivating them. Good sales reps don't need any motivation from me. What do you think about this philosophy?