Marketing Help for College and University Students

Market Research tools

Health Canada is trying to reduce teen smoking in Canada. They thus try to find out what teens feel about smoking and what it takes to help them stop smoking. However teens seem to be allergic to traditional market research tools such as focus groups or surveys. Suggest 2 creative ways that may help Health Canada get teens to ...continues

Fast food strategies: McDonald's and Wendy's

You are a marketing executive at a fast-food company and have been asked by your supervisor to evaluate the positioning of two of your major competitors, Wendy's and McDonald's. Wendy's has focused primarily on the adult market while McDonald's has fashioned an all-out pursuit of the kid's market (as evidenced by the numerous ad ...continues

I need help finding an ARTICLE on MARKETING STRATEGY and TACTICS

I need your help finding an article that discusses the relationship between marketing research and marketing strategy and tactics. And I also need your help in summarising the article and how would i describe the purpose of the marketing reseach and assessing the importance of this research in relation to the organizations ma ...continues

I need your help finding the answers to some questions in MARKETING

I need your help in answering the following questions: How do i explain the importance of marketing to organizational success. How do I describe the four elements of the marketing mix? Assess the importance of marketing research in the development of marketing strategy and tactics? Can you help me with these question ...continues

I need your help in describing MARKETING MIX

I need your help in describing the four elements of marketing mix (product, place, price promotion) In addition how do I describe each element implemented within a specific organization and how the four elements relate to that organization's marketing strategy. And how do I identify the name and type (profit, non-profit, governm ...continues

Ethical issues in Article

I need help discussing some of the ethical issues brought up by this article below. How about the consumer's responsibility? America is a fat nation in which almost 2/3rds of all Americans are overweight. This national weight problem is causing a variety of severe health problems in both adults and children. For example, fo ...continues

Identifying and Understanding Trends in the Marketing Environment

Consumer behavior is influenced by both internal and external factors. Internal factors, also called the personal factors, are things like motivation, learning, and perception. External, or social, factors include things like social norms, family roles, and cultural values. Trends in the external environment can have major impac ...continues

Forecasting

Forecasting: Seeking Financial Altitude in a Cloudy Sky LEAD STORY-DATELINE: The Australian Financial Review, May 17, 2002. Qantas has a lot riding on remaining dominant and profitable in the Australian domestic market for air travel and freight, as well as remaining profitable on its overseas routes-particularly th ...continues

Marketing: Performance Dimensions

Identify and describe the three primary performance dimensions that are important to business unit managers and then compare low-cost defenders with prospectors in terms of these primary performance dimensions.

Share Growth Strategy

Identify the following challengers' share-growth strategies exhibited in the scenario and provide a rationale for the response (The introduction of low-priced, reliable, and fuel-efficient small cars by Japanese auto makers when first entering the U.S. market in the late 1960s and early 1970s).