Marketing Help for College and University Students

Explanation of a case study on PUBLIC RELATIONS challenge

I need your help with a case study public relations problem The case study is: After a labor dispute, there is often an ill effect on fans of sporting events. The NHL has been on strike and missed an entire session. Your challenge is to WIN BACK HOCKEY FANS and try to make them forget all about the strike. (Let's assume th ...continues

Advertisng presentation and notes

I need your help with the following power points. We are a team of five and we are giving a presentation tonight. I need your help with what I need to say. I am including what our team wrote as well. Power Points: BRINGING BACK THE FANS PROMOS FREE TICKETS MEET THE PLAYERS FREE STUFF RIDE THE ZAMBONI (I don't k ...continues

Discount Retailers: Positioning; Differences; Retail Categories

Big Lots: A Premium on Being Cheap During a period of economic slowdown, discount retailers are all the rage. As consumers are forced to become more frugal, stores like Big Lots are attracting more business. Big Lots is known as a closeout retailer. They purchase discontinued or repackaged products and sell them for up to 7 ...continues

Microsoft: Marketing Strategies; Product Innovation; Brand-Extension Strategy; Product Expansion etc...

Marketing Spotlight - Microsoft Microsoft was founded in 1975, when Bill Gates left Harvard at age 19 to work with high school friend Paul Allen on a version of the BASIC programming language. After moving the company from Albuquerque, New Mexico, to Seattle in 1979, Gates and Allen began writing operating system software. W ...continues

Marketing Strategies: Positioning Errors; Product Differentiation

Marketing Strategy 1. You have been asked to give a brief lecture on "Positioning Errors to Avoid" for a local Chamber of Commerce luncheon. Provide a brief summary of your lecture. In your lecture be sure to give specific examples, other than those indicated in the textbook, of known service companies avoiding or falling pr ...continues

Managing and Delivering Marketing Programs

Managing and Delivering Marketing Programs Part One: 1. How would you, a manufacturer of exercise equipment, benefit from the addition of another channel of distribution to the two-level channel it now uses? 2. When motivating channel members, you have several sources of power from which to draw. Coercive Power, Rewa ...continues

Shaping the Market Offering (Price: Cost vs. Consumer)

Shaping the Market Offering You are an executive for a large multinational corporation and are meeting with other managers to discuss the following topic: Is the right price a fair price? Prices are often set to satisfy demand or to reflect the premium that consumers are willing to pay for a product or service. Some criti ...continues

Shaping the Market Offering - Price Sensitivity

1. Define price sensitivity. Provide relevant examples. 2. What can you say about the price sensitivity of Priceline's customers? 3. What effect would Priceline's prices be likely to have on the reference prices customers bear in mind for travel and mortgage services?

Market Offering - Right Price vs. Fair Price

Is the right price a fair price? Prices are often set to satisfy demand or to reflect the premium that consumers are willing to pay for a product or service. Some critics shudder, however, at the thought of $2 bottles of water, $150 running shoes, and $500 concert tickets.

Has TV Advertising Lost Power?

Review Essay Question for Exam: Your company is considering the use of television to advertise its product. The CEO has asked you and the other members of the makrketing department (your classmates) to evaluate this option. In particular you are to debate the following issue: Has TV advertising lost power? Long deemed the ...continues