Marketing Help for College and University Students

companies that conducts national surveys and publishes reports on such trends

1) HARRIS INTERACTIVE frequently publishes several survey findings that can be of interest to marketers. First, take a look at a survey done on March 6, about the OBESITY EPIDEMIC IN AMERICA. This study finds that among people over 25, 80% are overweight. This porportion has been on a steady increase since 1983 (when it was ...continues

Analyzing marketing opportunities

America is a fat nation which almost 2/3rds of all Americans are overweight. The national weight problem is causing a variety of severe health problems in both adults and children. For example, 4% of adolescents now have Type II diabetes (which typically never effects youths). Among the reasons for this problem are the decl ...continues

Forecasting: Seeking Financial Attitude in a Cloudy Sky

LEAD STORY-DATELINE: The Australian Financial Review, May 17, 2002. Qantas has a lot riding on remaing dominant and profitable in the Australian domestic market for air travel and frieght, as well as remaining profitable on its overseas routes-praticularly the "Kangaroo" route to and from the United Kingdom. It has reported ...continues

Public Relations

1. How is the effectiveness of public relations best measured? Explain your answer by giving examples. 2. How would you develop a market research plan to support your PR Campaign strategy development? Thank you for your assistance!!!!!!!!!

Scion: product, pricing, positioning and advertising

The "It" Car for Gen Y? In 2003, Toyota introduced an entirely new brand into the market. SCION (http://www.scion.com) is owned by Toyota, sold side-by-side at Toyota dealerships, and buyers have financing arranged through Toyota Motor Credit Corp, but that's where the relationship ends. Scion targets, and aims to represent ...continues

Microsoft: Marketing Strategy

Marketing Spotlight - Microsoft Microsoft was founded in 1975, when Bill Gates left Harvard at age 19 to work with high school friend Paul Allen on a version of the BASIC programming language. After moving the company from Albuquerque, New Mexico, to Seattle in 1979, Gates and Allen began writing operating system software. ...continues

Positioning Errors to Avoid and How to Differentiate One's Business

1. YOU HAVE BEEN ASKED TO GIVE A BRIEF LECTURE ON "Positioning Errors to Avoid" for a local Chamber of Commerce luncheon. Provide a brief summary of your lecture. In your lecture be sure to give specific examples, of known service companies avoiding or falling prey to "positioning errors". 2. Ricketts Heating and Air instal ...continues

Shaping the market offering with price sensitivity

The online market for travel services will reach $63 billion within a few years, and Priceline.com aims to capture a significant share; already, it is high on the top-ten list of travel Web sites. After a brief period of diversification into name-your-price sales of groceries and gasoline, the company has refocused on its core ...continues

Right price vs. fair price

You are a executive for a large multi-national corporation, meeting with general managers ... Prices are often set to satisfy demand or to reflect the premium that consumers are willing to pay for a product or service. Some critics shudder, however, at the thought of $2 bottles of water, $150 running shoes, and $500 concert ...continues

Managing and Delivering Marketing Programs

Peoples Bank, based in Connecticut, uses its web site as a key channel for reaching individuals, business customers, and prospects. Not only can customers e-mail the bank with questions, they can click on a link to have a bank representative call them with further information or choose another link if they want to chat online. ...continues