Marketing Help for College and University Students

Analyzing marketing opportunities

America is a fat nation which almost 2/3rds of all Americans are overweight. The national weight problem is causing a variety of severe health problems in both adults and children. For example, 4% of adolescents now have Type II diabetes (which typically never effects youths). Among the reasons for this problem are the decl ...continues

Forecasting: Seeking Financial Attitude in a Cloudy Sky

LEAD STORY-DATELINE: The Australian Financial Review, May 17, 2002. Qantas has a lot riding on remaing dominant and profitable in the Australian domestic market for air travel and frieght, as well as remaining profitable on its overseas routes-praticularly the "Kangaroo" route to and from the United Kingdom. It has reported ...continues

Public Relations

1. How is the effectiveness of public relations best measured? Explain your answer by giving examples. 2. How would you develop a market research plan to support your PR Campaign strategy development? Thank you for your assistance!!!!!!!!!

Scion: product, pricing, positioning and advertising

The "It" Car for Gen Y? In 2003, Toyota introduced an entirely new brand into the market. SCION (http://www.scion.com) is owned by Toyota, sold side-by-side at Toyota dealerships, and buyers have financing arranged through Toyota Motor Credit Corp, but that's where the relationship ends. Scion targets, and aims to represent ...continues

Microsoft: Marketing Strategy

Marketing Spotlight - Microsoft Microsoft was founded in 1975, when Bill Gates left Harvard at age 19 to work with high school friend Paul Allen on a version of the BASIC programming language. After moving the company from Albuquerque, New Mexico, to Seattle in 1979, Gates and Allen began writing operating system software. ...continues

Positioning Errors to Avoid and How to Differentiate One's Business

1. YOU HAVE BEEN ASKED TO GIVE A BRIEF LECTURE ON "Positioning Errors to Avoid" for a local Chamber of Commerce luncheon. Provide a brief summary of your lecture. In your lecture be sure to give specific examples, of known service companies avoiding or falling prey to "positioning errors". 2. Ricketts Heating and Air instal ...continues

Shaping the market offering with price sensitivity

The online market for travel services will reach $63 billion within a few years, and Priceline.com aims to capture a significant share; already, it is high on the top-ten list of travel Web sites. After a brief period of diversification into name-your-price sales of groceries and gasoline, the company has refocused on its core ...continues

MNC: Right price vs. fair price. Take a position and explain it.

You are a executive for a large multi-national corporation, meeting with general managers. Prices are often set to satisfy demand or to reflect the premium that consumers are willing to pay for a product or service. Some critics shudder, however, at the thought of $2 bottles of water, $150 running shoes, and $500 concert tic ...continues

Channels of Distribution

#1. How would you, a manufacturer of exercise equipment, benefit from the addition of another channel of distribution to the two-level channel it now uses? #2. When motivating channel members, you have several sources of power from which to draw. List those sources and give an example of how each can be used.

Compare TV Advertising with One Other Promotional Channel

The CEO has asked you and the other members of the marketing department to evaluate this option. In particular you are to debate the following issue: HAS TV ADVERTISING LOST POWER? Long deemed the most successful advertising medium, television advertising has received increased criticism as being too expensive and, even wor ...continues