Marketing Help for College and University Students

5 question questionare

Deliverable Length: 2 to 3 Paragraphs Your team has been hired by a gardening magazine that is interested in improving circulation through editorial improvements which they will announce in a new marketing campaign. They'd like to put a questionnaire on their website to find out why people garden and what information they'd l ...continues

Marketing information system for drink beverages for kids

What are some steps in identifying potential products and markets. I'm trying to come up with a marketing information system to market drink beverages to kids. I need to build a marketing information system. What are some websites that provide the types of information and data that you would use in a marketing information sys ...continues

Microsoft: Key elements of a marketing strategy, past and future success

Microsoft was founded in 1975, when Bill Gates left Harvard at age 19 to work with high school friend Paul Allen on a version of the BASIC programming language. After moving the company from Albuquerque, New Mexico, to Seattle in 1979, Gates and Allen began writing operating system software. What happened to the company since it ...continues

price sensitivity, definition, effects etc..........

The online market for travel services will reach $63 billion within a few years, and Priceline.com aims to capture a significant share; already, it is high on the top-ten list of travel Web sites. After a brief period of diversification into name-your-price sales of groceries and gasoline, the company has refocused on its core t ...continues

Prices should reflect the value that consumers are willing to pay.

You are an executive for a large multinational corporation and are meeting with other managers (your classmates) to discuss the following topic: Is the right price a fair price? Prices are often set to satisfy demand or to reflect the premium that consumers are willing to pay for a product or service. Some critics shudder, ho ...continues

channel positioning, value proposition

As mentioned earlier, Peoples Bank, based in Connecticut, uses its web site as a key channel for reaching individuals, business customers, and prospects. Not only can customers e-mail the bank with questions, they can click on a link to have a bank representative call them with further information or choose another link if they ...continues

Distribution Channels

How would you, a manufacturer of exercise equipment, benefit from the addition of another channel of distribution to the two-level channel it now uses? When motivating channel members, you have several sources of power from which to draw. List those sources and give an example of how each can be used.

develop a marketing plan

It's time to develop a marketing plan. Bring together everything you have learned and experienced to date, and create a thorough, detailed plan for one of the following products: An established beverage manufacturer is introducing a completely new product - flavored milk beverages. The target market is 6-12 years old. A se ...continues

has tv advertising lost power?

Your company is considering the use of television to advertise its product. The CEO has asked you and the other members of the marketing department (your classmates) to evaluate this option. In particular you are to debate the following issue: Has TV advertising lost power? Long deemed the most successful advertising medium, ...continues

Public relations questions are posed.

1. Why is important for an organization to communicate quickly and honestly in a crisis situation? Give examples on how this has been done effectively or ineffectively from news events you may remember or were a part of a company. 2. Why is it important to integrate anticipated crisis responses in an organization's proact ...continues