Marketing Help for College and University Students

Organizational and societal functions of Public Relations

Can you please explain the organizational and societal functions of PR. From the following list can you help me identify which ones are organizational and which are societal....then I need to understand at least one functions considered to be organizational functions of PR and one functions considered to be societal functions. ...continues

Marketing Mix, Pricing Strategy, Media Strategy

For this project, choose a product that is currently available in the country you live in and you want to market in another country. Using the lybrary and /or the Internet and your text you will need to develop a portion of the strategic marketing plan that includes the following: 1: Briefly explain the country in which you ha ...continues

Managing and Delivering Marketing Programs

1. How would you, a manufacturer of exercise equipment, benefit from the addition of another channel of distribution to the two-level channel it now uses? 2. When motivating channel members, you have several sources of power from which to draw. List those sources and give an example of how each can be used.

Managing and Delivering Marketing Programs

As mentioned earlier, Peoples Bank, based in Connecticut, uses its web site as a key channel for reaching individuals, business customers, and prospects. Not only can customers e-mail the bank with questions, they can click on a link to have a bank representative call them with further information or choose another link if they ...continues

Tucker Knox Corporation

Create a Case Analysis using the attached file and using the attached Case Analysis Form.

Develop a Marketing Plan in order to develop and sell eco-tourism packages for the following topics listed:

I need to come up with a Marketing Plan for Information Gathering: Competition, Define Customer Base & Customer Habits. Here is a Outline of the subject. Need detailed info on the above information (competition, customer base, customer habits) Project Outline Define the Business-Develop and sell eco-tourism packages ...continues

Managing the Total Marketing Effort

Your company is considering the use of television to advertise its product. The CEO has asked you and the other members of the marketing department (your classmates) to evaluate this option. In particular you are to debate the following issue: Has TV advertising lost power? Long deemed the most successful advertising medium, ...continues

How Attitudes Are Formed & Changed and Marketing Milk to Teenagers

In the United States, dairy farmers and milk processors are challenged with persuading teenagers and young adults to drink milk. Once a child turns 11 or 12, his or her milk consumption drops off dramatically. Although milk marketers have had some success with the "Got Milk?" and Milk Mustache marketing campaigns, attracting tee ...continues

Marketability for coffee brewing system?

An idea that I have for a marketing class is that I have decided to consider marketing a coffee brewing system under a major name brand coffee distributor. I am thinking of marketing something like Starbucks brewer like: http://www.ineedcoffee.com/00/10/utopia/ The problem I am having is that I don't know where to start in deter ...continues

Marketing problem concerning a shopping mall

You have been approached by representatives of a downtown shopping mall. They have the following concerns: Business (and revenue) at the shopping mall is declining. Management believes that shops in the mall are losing business because of increased competition from suburban malls, but have no data to "support" their beliefs ...continues