Marketing Help for College and University Students

Marketing Plan

You have just started your first marketing job and your first assignment is to develop a marketing plan for a new product. The first step in the development of the plan is to find some examples of plans that other companies are using in which you can find ideas. Using The Internet, or other sources locate 10 examples of marke ...continues

What are the similarities and differences between e-business and brick and mortar marketing?

Kindly discuss in detail (preferably in bullet format) the similarities AND differences between e-business (online) and brick and mortar marketing.

Global marketing strategies

Denise Chisholm Unit 1 DB Global Marketing Acer, Inc., manufactures and markets personal computers for the consumer and home office markets, as well as chips, monitors, keyboards, CD-ROM drives, and other hardware. For more than 15 years, Acer manufactured computers in Taiwan and shipped them to dealers throughout the world. ...continues

Case questions on McDonald's and Vietnam ventures

Please check the files below there is a total of 8 files with 2 different cases. 1. Vietnam's market potential with 3 discussion questions that need to be answered. 2. McDonald's expands globally while adjusting its local recipe with 4 discussion questions that need to be answered.

Marketing Management

Forecasting: Seeking Financial Altitude in a Cloudy Sky LEAD STORY-DATELINE: The Australian Financial Review, May 17, 2002. Qantas has a lot riding on remaining dominant and profitable in the Australian domestic market for air travel and freight, as well as remaining profitable on its overseas routes-particularly th ...continues

Toyota introduced an entirely new brand into the market: Scion

The "It" Car for Gen Y? In 2003, Toyota introduced an entirely new brand into the market. Scion (http://www.scion.com) is owned by Toyota, sold side-by-side at Toyota dealerships, and buyers have financing arranged through Toyota Motor Credit Corp, but that's where the relationship ends. Scion targets, and aims to represent, a ...continues

Resource Based View Relevance

What is the relevance of the resource-based view of the firm to strategic management in a global environment? Please support your answer.

Marketing expansion possibilty

The organization that you work for is currently marketing products domestically (for this discussion board you may select any product that interests you). The company is interested in expanding globally but is unsure what other countries would be interested in this type of product. Senior leadership of the organization has asked ...continues

Marketing questions

Please see the attached files with the questions at the end of each article. --- Bud VS. Bud What's in name? In the case of Budweiser, the answer is, "Quite a bit." Budweiser, of course, is a registered trademark of St. Louse-Based Anheuser-Busch, the world's largest brewing company. At the present time, however, Anheus ...continues

Scion cars

Scion is attecting and grabbing this market in a variety of ways, mixing products design with pricing with target marketing, resulting in a heady, irresistible brew. So far, it's working. It's working. In its first quarter, Scion sold nearly 33,000 cars, more than established brands such as Volvo and Suzuki. As Scion grow its ...continues