Marketing Help for College and University Students

Marketing position and competition

Consumer behavior is influenced by both internal and external factors. Internal factors, also called the personal factors, are things like motivation, learning, and perception. External, or social, factors include things like social norms, family roles, and cultural values. Trends in the external environment can have major impac ...continues

Market expansion and strategies

Qantas has a lot riding on remaining dominant and profitable in the Australian domestic market for air travel and freight, as well as remaining profitable on its overseas routes-particularly the "Kangaroo" route to and from the United Kingdom. It has reported expansion plans involving $A13 billion that it intends to spend over ...continues

Trading up and down

Trading up and down are product strategies and are closely related to the business cycle. It seems that firms trade up during periods they are doing well and then trade down during recession. Why do all business seem to follow the same?

Marketing Research

Your team has been hired by a gardening magazine that is interested in improving circulation through editorial improvements which they will announce in a new marketing campaign. They'd like to put a questionnaire on their website to find out why people garden and what information they'd like to have in a magazine. Your team has ...continues

Internet sales

Prompt: A large computer parts company has been traditionally doing well by building strong customer relationship and obtaining loyalty in their products. However, they were introduced to an internet service for manufacturers that uses search engines that can cross reference parts from multiple manufacturers based on part numbe ...continues

Segway

The Segway Human Transporter is an invention of Mr. Dean Kamen of DEKA Research & Development, and was originally positioned as "a personal transportation device to be used on sidewalks." Industrial and consumer models have been developed. According to the case, at least $100 million has been invested in the development and mark ...continues

Shopping Mall

You have been approached by representatives of a downtown shopping mall. They have the following concerns: Business (and revenue) at the shopping mall is declining. Management believes that shops in the mall are losing business because of increased competition from suburban malls, but have no data to "support" their beliefs ...continues

Mall Development, market research and focus groups

You work for a shopping mall development and management company. Your company is considering adding on to each of the malls that it manages. These additions would house a common area for individuals to gather and rest while shopping. This area would include couches, chairs, televisions, video game equipment, books and magazines. ...continues

Mall Development

You work for a shopping mall development and management company. Your company is considering adding on to each of the malls that it manages. These additions would house a common area for individuals to gather and rest while shopping. This area would include couches, chairs, televisions, video game equipment, books and magazines. ...continues

Marketing research - obesity in children

Throughout the course, you will be developing a marketing research proposal. For this unit, complete the following task: Formulate your research design. My topic is reducing obesity in children.