Marketing Help for College and University Students

Research design and measurement: independent and dependent variables, research methodology and threats

A pro-life group wanted to test the effectiveness of an antiabortion commercial. Two random samples, each of 250 respondents, were recruited in Atlanta, Georgia. One group was shown the antiabortion commercial. Then, attitudes toward abortion were measured for respondents in both groups. What were the independent and depende ...continues

Marketing Brand Name

Overview of the company: Kathon product sales have been disappointing considering the potential market available and the quality and benefit provided to consumers. The product is a metalworking fluid designed to kill microorganisms in metalworking fluids. The factor which has contributed to the poor results was brand recognit ...continues

Restaurant

What are the industry changes in competitive environment resulting in threats for a restaurant business?

Marketing questions

Why is it important to understand the political and economic historty of a region when expanding into markets in that regions? How do you determine an appropriate market, size and growth potential for global expansion?

Restaurant

What types of questions would be asked in a focus group for determining what type of promotional material/media should be used to promote the opening of a new restaurant? What is the best type of survey to use for this focus group?

Developing an EFAS and IFAS for The Vermont Teddy Bear Co.

Read Case 27, "The Vermont Teddy Bear Co., Inc.: Challenges Facing a New CEO" (pages 27-1 through 27-22). Using the case, your readings, the Cybrary and the Internet, develop both an EFAS (External Factors Analysis Summary) Table and an IFAS (Internal Factors Analysis Summary) Table. It is important that you submit with your tab ...continues

Business Marketing

I need help answering these questions? I need thurough answers. Please take only if you can answer four out of the five questions. Thanks you have helped me understand this material better. Marketing just isn't my area. 1. What pricing strategies does your organization currently use? Are these strategies effective? Exp ...continues

MARKETING: Ethics in Personal Selling and Customer Focus

When you get home from work one day, your 17-year old daughter comes flying into the living room, very excited. Her school has been approached by a large car manufacturer. The car manufacturer wishes to fund a marketing project for the students. The students have to come up with marketing strategies for the car manufacturer to p ...continues

Scion is aggressively targeting a specific age group. What are the advantages and drawbacks?

The "It" Car for Gen Y? In 2003, Toyota introduced an entirely new brand into the market. Scion (http://www.scion.com) is owned by Toyota, sold side-by-side at Toyota dealerships, and buyers have financing arranged through Toyota Motor Credit Corp, but that's where the relationship ends. Scion targets, and aims to represent, a ...continues

What are the key elements of Microsoft's marketing strategy for the Xbox 360?

Marketing Spotlight - Microsoft Microsoft was founded in 1975, when Bill Gates left Harvard at age 19 to work with high school friend Paul Allen on a version of the BASIC programming language. After moving the company from Albuquerque, New Mexico, to Seattle in 1979, Gates and Allen began writing operating system software. Wh ...continues