Marketing Help for College and University Students

In 2003, Toyota introduced an entirely new brand into the market. Scion...

The "It" Car for Gen Y? In 2003, Toyota introduced an entirely new brand into the market. Scion (http://www.scion.com) is owned by Toyota, sold side-by-side at Toyota dealerships, and buyers have financing arranged through Toyota Motor Credit Corp, but that's where the relationship ends. Scion targets, and aims to represent, a ...continues

I am looking for some help with some explanations and examples...

I am working on some problems, and I have some related websites and all, but I am having difficulty with the subject matter. I need all of the help I can get at this point. **********Please make sure to site where all sources are used so I can go back and reference them, and give full in-depth explanations at to why som ...continues

Pricing strategy, Promotional strategy and channel strategy

Pricing Strategy 1. Lately you have noticed that your customers’ sensitivity to prices is steadily increasing. Utilizing five of the ten key factors that influence price sensitivity, what can be done to begin to effectively lower consumer price sensitivity? Channel Strategy 2. Two of the dimensions that make-up channe ...continues

Strategic and Marketing planning, Promotional strategy

I have 3 questions that I need help with dealing with Strategic and Marketing planning, Promotional strategy.

Need another perspective

Forecasting: Seeking Financial Altitude in a Cloudy Sky LEAD STORY-DATELINE: The Australian Financial Review, May 17, 2002. Qantas has a lot riding on remaining dominant and profitable in the Australian domestic market for air travel and freight, as well as remaining profitable on its overseas routes-particularly th ...continues

Need assistance and thoughts

America is a fat nation in which almost 2/3rds of all Americans are overweight. This national weight problem is causing a variety of severe health problems in both adults and children. For example, four percent of adolescents now have Type II diabetes (which typically never effects youths). Among the reasons for this proble ...continues

Research Internet market for high-end coffee brewing equipment

The owner of the company which manufacturers high-end coffee brewing machines has doubts that funds will be available to contract with an external research organization. He asks if you, his Marketing Manager, will be able to perform adequate marketing research by yourself using information on the Internet. Provide an answer f ...continues

Strategies

"IT" Is it a Car for Gen Y? In 2003, Toyota introduced an entirely new brand into the market. Scion (http://www.scion.com) is owned by Toyota, sold side-by-side at Toyota dealerships, and buyers have financing arranged through Toyota Motor Credit Corp, but that's where the relationship ends. Scion targets, and aims to represent ...continues

Errors of Positioning

Errors in Positioning You have been asked to give a brief lecture on "Positioning Errors to Avoid" for a local Chamber of Commerce luncheon. Provide a brief summary of your lecture. In your lecture be sure to give specific examples, other than those indicated in the textbook, of known service companies avoiding or falling prey ...continues

Details: Marketing Spotlight - Microsoft

Microsoft was founded in 1975, when Bill Gates left Harvard at age 19 to work with high school friend Paul Allen on a version of the BASIC programming language. After moving the company from Albuquerque, New Mexico, to Seattle in 1979, Gates and Allen began writing operating system software. What happened to the company since it ...continues