Marketing Help for College and University Students

Need Help with finding Demographic, Product, Market, Etc. Info.

I am looking for as many websites as I can find that will be useful in gathering market information. I have been given a large assignment. I will be expected to create Marketing Information System Tables, and perform a multitude of other tasks. I am trying to find websites that will give me the type of information that I'm lo ...continues

list references

The online market for travel services will reach $63 billion within a few years, and Priceline.com aims to capture a significant share; already, it is high on the top-ten list of travel Web sites. After a brief period of diversification into name-your-price sales of groceries and gasoline, the company has refocused on its core t ...continues

SWOT Analysis

Read Case 26, "Guajilote Cooperativo Forestal, Honduras" in your Strategic Management and Business Policy Ninth Edition by Thomas L. Wheelen and J. David Hunger (pages 26-1 through 26-5). Using your readings, the Cybrary and the Internet write responses to each of the following: 1. What is your impression of Guajilote as a b ...continues

Restaurant Survey

What questions would you ask in an online survey to understand the following topics: Demand Design Operating characteristics Advertising placement location The survey will be given to participants online and will be used in the opening of a new restaurant.

Probablility Sampling, Nonprobability sampling

1. Which problem would best be addressed using a probability sample? Why? What type of sample would you suggest and why? 2. Which problem would you address using a nonprobability sample? What type of sample would you use and why? What can you gain by such an effort? Problems: Will the restaurant be successful? How should ...continues

Mike's Market

Mike, the owner of Mike's Market, which is a convenience store, is concerned about low sales. Over the past year they have gone down. He's not sure how his customer base is changing, but he'd like to be able to monitor that. In addition, he suspects that his store image may be playing a role in losing customers. Draft a questio ...continues

Beverage Unit with Conglom

The beverage unit management has decided to develop a product line of flavored milks targeted toward the 'tween market (ages 9-14). They estimate it will take 12 to 18 months to repurpose manufacturing and packaging equipment. What marketing activities will take place during this time?

Action-Cal has been on the market for six months...

Action-Cal has been on the market for six months, and it's a runaway success! Not only is it popular with your initial target group, 'tweens, but the newly-launched "light" (low-fat, low-sugar) version is a hit with women in the 18-25 year old age group. Conglom's marketing director presented "The Action-Cal Success Story" a ...continues

Newspapers and book publishers should convert to electronic publishing over paper publishing as their primary product.

Newspapers and book publishers should convert to electronic publishing over paper publishing as their primary product. Objective: Identify challenges in strategy implementation. Formulate strategies and potential strategic alternatives for different situations. Discuss the impact of technology on business.

Pricing Strategy Marketing

I need help in writing a piece on pricing strategy for a service we felt would be good for the drug store chain. Our product is a home delivery service for the pharmacy for people who need it like the elderly, late night emergencies, single parents that may not be able to get to the store. I need to figure out the appropri ...continues