Marketing Help for College and University Students

Subway Restaurant Analysis

Subway Restaurant Analysis http://www.subway.com/subwayroot/index.aspx a. Interchangeability-Are there alternate subway products that can be easily substituted for the product, for example potato chips? What barriers to interchangeability exist? Is there a sufficient source of raw materials? What adjustments have been mad ...continues

Subway Restaurant Analysis

Subway Restaurant Analysis http://www.subway.com/subwayroot/index.aspx a. Customers-How do customers view the Subway organization or Subway brand? How do they view the competition? Has the purchasing process changed? Is there a clear understanding of customer wants and needs? Are there different market segments? Are there ...continues

Subway Restaurant Analysis

Subway Restaurant Analysis http://www.subway.com/subwayroot/index.aspx a. Competition-Use Quiznos subs as the main competitor (http://www.quiznos.com). What are their sales and market share trends? How do their approaches to the market differ from subway organization, and from each other? Are there specific weaknesses in ...continues

Tactical Plan

Develop a tactical plan utilizing at least 5 of the PR tools listed below: Direct Mail Internet/Intranet Event Planning Promotional items

Basic marketing questions based on this text

Boone and Kurtz contemporary marketing 12/e Chapter 1 - from page 21 1. What opportunity costs did you incur in reading this chapter? If you read four more chapters of this text today, would your opportunity costs (per chapter) increase? Explain. 3. What is the real cost of the food in the free lunch cartoon? 6. Ma ...continues

Global business

I am writing a paper on for a business class and I am stuck on the understand why do businesses fail even after doing some strategic planning. I am trying to under to what degree does market research influence global business failures? Expalin to me how should the two interact in order to succfessfully enter a market. Alos I h ...continues

Marketing and Promotional Mix

2. Within Valspar Corporation (www.valspar.com), what element of the promotional mix is used least? How could this element be increased to enable a more effective promotional mix? What would you recommend and why? 3. Identify any new entrepreneurial ideas relating to product/service promotion or distribution. What primary fac ...continues

Global venture

I am doing a research problem. I have chosen to write about Russia and the McDonald's over there. I have done some great research on this subject but I am having problems determining the financial health of the country selected, determining potential domestic and international sources of financing for the project and determinin ...continues

Business Plan

My final project for this class is to choose a country to write about. I chose Russia nad the McDonald's Restaurant over there to talk about. I have create my budget, created a marketing mix but now I am having problems determining the financial health of the country selected and determining potential domestic and internationa ...continues

Product and Branding

Sonic, a hypothetical start-up company, is getting ready to introduce a new multifunction personal digital assistant (PDA), also known as a handheld computer. Sonic's new product in entering a marketplace crowded with offerings from palm, Handspring, and other PDA makers. Despite intense competition, Sonic can rely on numerous s ...continues