Marketing Help for College and University Students

Marketing Research/Buyer Behavior

Throughout the course, you will be developing a marketing research proposal. For this unit, complete the following tasks: • Select a research topic. • Define the research problem. • Develop the research approach. My research topic is getting fairer pay for all teachers

Sonic, a hypothetical start-up company

Sonic, a hypothetical start-up company, is getting ready to introduce a new multifunction personal digital assistant (PDA), also known as a handheld computer. Sonic's new product in entering a marketplace crowded with offerings from palm, Handspring, and other PDA makers. Despite intense competition, Sonic can rely on numerous s ...continues

Objectives and Product Services & Features.

It is time to begin developing a Comprehensive Strategic Marketing Plan. The first two components of such a plan are your Objectives and Product Services & Features. State objectives for the short term (one year). This section will also include a Mission Statement. Remember that objectives need to be quantifiable. You can us ...continues

Comprehensive Strategic Marketing Plan

The process of developing a Comprehensive Strategic Marketing Plan. To choose an appropriate target market, one must understand how consumers make purchase decisions. In a 5-6 page report to your colleagues, Research then discuss the concepts of "needs" and how these needs fit within the stages of the consumer behavior mode ...continues

Pricing and distribution

How do the strategic pricing and distribution decisions made by management impact the overall image and positioning of a brand? Please elaborate.

Brand Images

What is brand image? Why is it important? Describe the brand images you think the following brands have among coworkers: Snapple, your state government, Audi, and University of Phoenix. In what ways would the brand images you just described be different for high school students or for a retired couple.

Products: Successful and Falure

Describe a product that entered the market over the past two to three years and succeeded. Why did it succeed? Describe a product or service that you saw (or experienced) fail over the past five years. What factors influenced the failure? How did the positioning of each product contribute to the resultant success or failure? ...continues

Decision making tool

I need help seetting up the following information I'm using worksheets using the multi-attribution utility theory (MAUT) decision modeling tool. Information on how to prepare decision worksheets using this tool can be found at http://campus.murraystate.edu/academic/faculty/paula.waddill/PSY327/MAUT%20worksheet.doc (Please note: ...continues

Select a brand for which you feel loyalty and tell what types of strategies has the brand undertaken over the years.

Questions: Select a brand for which you feel loyalty. It could be a brand of ketchup, toilet paper, underwear, an engine part, or even a telecommunications provider. Analyze how you became loyal to the brand. Next, research the brand in the Cybrary. What types of strategies has the brand undertaken over the years to maintain ...continues

Personal Selling/Customer Focus

Scenario: You are a salesperson for a small boutique shop, Studio Productions, specializing in print design, web design, motion graphics, DVD production, and presentations. Your company is located in an urban area where there is much competition in a dwindling economy. The company consists of the original 2 owners/part ...continues