Marketing Help for College and University Students

Competitive Market and Marketing Strategies

1. You have been asked to give a brief lecture on "Positioning Errors to Avoid" for a local Chamber of Commerce luncheon. Provide a brief summary of your lecture. In your lecture be sure to give specific examples, of known service companies avoiding or falling prey to "positioning errors". 2. Ricketts Heating and Air installs ...continues

Online travel services and priceline

The online market for travel services will reach $63 billion within a few years, and Priceline.com aims to capture a significant share; already, it is high on the top-ten list of travel Web sites. After a brief period of diversification into name-your-price sales of groceries and gasoline, the company has refocused on its core t ...continues

Competitive Market and Marketing Strategies

You are an executive for a large multinational corporation and are meeting with other managers to discuss the following topic: Is the right price a fair price? Prices are often set to satisfy demand or to reflect the premium that consumers are willing to pay for a product or service. Some critics shudder, however, at the thou ...continues

Competitive Market and Marketing Strategies

The "It" Car for Gen Y? In 2003, Toyota introduced an entirely new brand into the market. Scion (http://www.scion.com) is owned by Toyota, sold side-by-side at Toyota dealerships, and buyers have financing arranged through Toyota Motor Credit Corp, but that's where the relationship ends. Scion targets, and aims to represent, ...continues

Shaping the marketing offer

You will work to develop a marketing plan. Start by developing an outline for the following products: • An established beverage manufacturer is introducing a completely new product - flavored milk beverages. The target market is 6-12 years old.

Ethics and Public Relations

Discuss ethical implications related to the PR issues

Marketing Research: JavaJoy company growth

Scenario: JavaJoy, Inc. was founded by Hank Sanchez in 1980. His vision was to elevate coffee to the epicurean level of fine wine. Hank's family had been in the coffee bean brokerage business for generations but he knew that even the finest and most carefully roasted coffee beans required an excellent brewing system to achi ...continues

Market Research

Hank has doubts that funds will be available to contract with an external research organization. He asks if you would be able to perform adequate marketing research by yourself using information on the Internet. Select a region of the world (not North America) where you feel a market for high-end coffee brewing equipment exis ...continues

Pricing objectives

The AI Brainstorming Conference topic for this week is pricing strategy (another element in the Marketing Mix). How do you set a price for your product or service? Based on the strategies of the other three marketing mix elements, explain what pricing objectives you would consider. Identify the pricing objective you ulti ...continues

Mission and vision statement for a cellphone company

I have attemped to write a mission statement for a cell phone company that I have invented for my project for this class. I need some help in writing the vision statement. My vision state state that my company mission is to provide the most effective and comprehensive over the air communication available nationwide to our cus ...continues