Marketing Help for College and University Students

Distribution Channels

Peoples Bank, based in Connecticut, uses its web site as a key channel for reaching individuals, business customers, and prospects. Not only can customers e-mail the bank with questions, they can click on a link to have a bank representative call them with further information or choose another link if they want to chat online. I ...continues

Distribution Channels

1. How would you, a manufacturer of exercise equipment, benefit from the addition of another channel of distribution to the two-level channel it now uses? 2. When motivating channel members, you have several sources of power from which to draw. List those sources and give an example of how each can be used.

Product Development

What risks do companies underwrite with new product development? Suggest some methods of reducing that risk. Why do you think there are differences of opinion among marketing, financial and manufacturing executives as to when a product should be phased out?

Sources for researching market for high-end coffee brewing equipment

Hank has doubts that funds will be available to contract with an external research organization. He asks if you would be able to perform adequate marketing research by yourself using information on the Internet. Select a region of the world (not North America) where you feel a market for high-end coffee brewing equipment exi ...continues

Marketing Feedback: Discuss Pfizer's most successful new product in recent years

What do you believe is the most successful new product Pfizer, Inc has brought out in the last few years? What needs did it meet for the customer? What corporate objectives did it fulfill for your organization?

Charles Schwab's website

Charles Schwab offers a wide range of investment and financial services. When someone visits or calls a Schwab office, employees can bring up the customer's records and talk knowingly about services best suited to the person's situation. Browse www.schwab.com. a) How does this web site confirm Schwab's customer focus? ...continues

Marketing Case

I need help seeking a solution to the question below. From page 1-10. question: What you would suggest for Aladdin to use as they go about merging the business with FAST. (provide details and support for your recommendation - discuss what you consider to be the advantages of your plan.)

Repositioning Strategy for Krispy Kreme

Culture Family Social stratification Demographics Reference groups Technology Briefly examine how these external influences on consumer behavior can be incorporated into a repositioning strategy for a company such as Krispy Kreme.

Product Development process

In an attempt to learn more about the product development process I have prepared the following hypothetical scenarios. Please provide a unique response based upon your experience/expertise in this field as it will provide a strong foundation upon which I will build my understanding of product development. Please either crea ...continues

Product Development

In an attempt to learn more about the product development process I have prepared the following hypothetical scenarios. Please provide a unique response based upon your experience/expertise in this field as it will provide a strong foundation upon which I will build my understanding of product development. Please either crea ...continues