Marketing Help for College and University Students

Concept Selection method

How might you use the concept selection method to determine which product features should be standard and which should be optional or add-ons? What are some ways you could communicate a concept for a new user interface for an automotive audio system? What are the strengths and weaknesses of each approach?

Strategic Marketing Plan of Wealth Management firm

The conference has come to an end. Your complete Strategic Marketing Plan is now due to the manager. Develop a strategic marketing plan. Analyze the appropriate marketing strategies to apply at each stage of the product life cycle. Elaborate on the challenges a company faces in developing new products in today's global econo ...continues

Use of television to advertise

Your company is considering the use of television to advertise its product. The CEO has asked you and the other members of the marketing department (your classmates) to evaluate this option. In particular you are to debate the following issue: Has TV advertising lost power? Long deemed the most successful advertising medium, ...continues

Auto Industry environment in USA

I need an evaluation of the auto industry environment in the United States and the industry's attractiveness. Ex. barriers to entry, reaction of competitors, ect..

Technology and crisis management

Do you think that if the Tylenol crisis involving cyanide poisoning were to occur today new technology such as the Internet would have impacted the case differently? Due to the globalization of markets, would the outcome of this crisis be different if the events occured today?

What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization?

What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Why or why not? Assume you are a newly hired marketing manager in a company. As yo ...continues

Using information from at least three different sources...

Using information from at least three different sources, describe the elements of the marketing mix (product, place, price, and promotion). In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix impacts the development of the organization's marketing st ...continues

Total Quality Plan Implementation Paper - ideas and suggestions

Prepare a paper expalining the phases of the implementation plan for your improved process described in your improved Process and Data Collection Paper. Include a gap analysis, the difference between the "as is" and "to be" flow charts, and the work that needs to be done in your paper. Summarize the organization's requirements ...continues

Market selection, recommended market entry strategies for the chosen country

I am currently undertaking an individual project report based on the UK activity-based cothing company called "Fat Face". It is the life-style oriented company which sells the mixture of high street and activity-based product lines. I need to choose a country to enter as Fat Face tries to enter international market. My report sh ...continues

Dissertation based on branding activities of Samsung Electronics

I am currently undertaking a dissertation based on branding activities of Samsung Electronics. I am currently undertaking a literature review. What i think i need to loot at are, the theories of branding and corporate branding. I found that there are differences in product branding and corporate branding. I roughly know what the ...continues