Marketing Help for College and University Students

Market Research

Please provide feedback regarding the following questions. 1. A description of the research methodologies you would employ if you were going to conduct an actual market survey. 2. A description of the research instrument(s) you would employ. 3. A listing of the types of secondary information sources you would evaulate. 4. ...continues

IMC approach and promotion strategy

The final component of the Strategic Marketing Plan is the Marketing Mix. The Marketing Mix is the set of decisions about price, communications and promotion, product policy, channels of distribution, and customer relationship management. Only by addressing these elements can you actually implement your marketing strategy. Thi ...continues

Do you feel comparison advertising is socially desirable?

Do you feel comparison advertising is socially desirable? Please share at least two examples of comparison advertising.

More effective in consumer advertising: an emotional appeal or a rational appeal

Please comment regarding which is more effective in consumer advertising: an emotional appeal or a rational appeal. 2) Please share an example of a consumer product or service that relies on: a) an emotional advertising appeal b) a rational advertising appeal 3) Wh ...continues

Setting Prices

What are the problems of setting too high a price? Too low a price?

Consumer Savings

Are there any circumstances under which more steps in the distribution channel can save the consumer money?

Technology and Distribution

How has technological change impacted distribution?

MARKETING MIX.

Here is an overview of my product for this simulated company. I need to give info on MARKETING MIX. SMC Overview Simple Motor Car (SMC) Company is in business to produce automobiles that cater to consumers that want economical, reliable, and fuel efficient transportation. To achieve this end, SMC produces automobiles us ...continues

Marketing research and buyer behavior

You are the marketing manager for Sweet Cookies, Inc. which is planning to launch a new line of cookies and wants to assess the market size. The cookies have a mixed chocolate-pineapple flavor and will be targeted at the premium end of the market. Discuss the six W's of a descriptive research design and how they may be adopted f ...continues

Marketing research and buyer behavior

Throughout the course, you will be developing a marketing research proposal. For this, complete the following tasks: •Select a research topic. •Define the research problem. •Develop the research approach.