Marketing Help for College and University Students

Price & Promotion

Whyis price and promotion important in the development of marketing strategy and tactics?

Sales promotion

What are the advantages and limitations of different types of sales promotions? Whar's an example of one that was either successful or unsuccessful for a business?

International Marketing (BA) Hons Business Administration

the question is on a topic called (INTERNATIONALISATION) I need some information on the following: - Definition of Internationalisation - The Factors & Reasons for Internationalisation - PEST Analysis - International Environment (Objectives & Strategies) - Analysis - Why companies go international ? (plz give some ex ...continues

MARKETING MANAGEMENT

I need to know that how might a small volume producer (niche marketer) manage to compete with a large volume producer (mass marketer)? and what are the likely differences in the product-market strategies of each? and the factors that enable each producer to increase market share at the expense of the other in short and long term ...continues

AI brainstorming-Mission statement

As the AI Brainstorming Conference moves into its second week, it is time to begin developing a Comprehensive Strategic Marketing Plan. The first two components of such a plan are your Objectives and Product Services & Features. In five to six paragraphs, State your objectives for the short term (one year). This section shou ...continues

Sometimes, technology and visual aids can be more of a distraction than a helpful component to a presentation. Provide an example of this from the real world (focus on a business presentation)? How could it be changed to be more effective?

Sometimes, technology and visual aids can be more of a distraction than a helpful component to a presentation. Provide an example of this from the real world (focus on a business presentation)? How could it be changed to be more effective?

Investment companies and ethnic communities

Do you know of any examples of other investments companies treatment towards or lack of for the ethnic communities ? I am trying to search the web, however so far I have not seen any. Do you have a defnition for high net worth client? Also I am unclear about this ethnic segment. I thought this group had not been targe ...continues

Product Features

The following is a hypothetical question regarding product features. Product: Detrol LA (prescription medication from Pfizer) 1. Provide a detailed description of the product including its features, attributes, and associated benefits. 2. Identification of the current stage of the product life cycle. 3. Applicable service ...continues

Validity of focus group findings

In a meeting with other members of the marketing department (your classmates), the following comment is made. Briefly compose a reasoned response to this statement: If a focus group's findings confirm prior expectations, the client or organization can forego any quantitative research. Do you agree with this statement? Wh ...continues

Research design and measurement: independent and dependent variables, research methodology and threats

A pro-life group wanted to test the effectiveness of an antiabortion commercial. Two random samples, each of 250 respondents, were recruited in Atlanta, Georgia. One group was shown the antiabortion commercial. Then, attitudes toward abortion were measured for respondents in both groups. 1. What were the independent and depe ...continues