Marketing Help for College and University Students

'Ansoff's Product-Market Matrix' (Marketing Management)

How might a small volume producer (Niche Marketer) competes with a large volume producer (Mass Marketer) ? Eavaluate the product-market strategies of each & discuss the fators that enable each producer to increase market share at the expense of the other: - In the SHORT TERM - In the LONG TERM --------------------------- ...continues

Three Questions

When is skimming an appropriate pricing strategy? Why is a financial feasibility study important? What information should be included? Many companies use percentage mark-up as their pricing strategy. What are the advantages of basing all pricing on a set mark-up? What are the disadvantages?

AI Brainstorming- Core Strategy

It is the( third )week of the AI Brainstorming Conference and the discussion turns toward Core Strategy. In five to six paragraphs: State your core strategy (which includes the Value Proposition and Product Positioning). Give advice to at least two other participants with regard to their core strategy. Does the strategy mak ...continues

AI Brainstorming- CRM

WEEK FIVE CRM-- Customer Relationship Management . The AI Brainstorming Conference is nearly over. In the closing discussion you will talk about your own personal experiences with companies over the years. Share a scenario of a company that did a great job of satisfying you (as a customer) and a scenario of a company th ...continues

Answering question about Marketing and business strategic planning regarding WDIG in Japan (refer to the file)

1. Describe the business environment within which the Walt Disney Internet Group (WDIG) Japan team is offering its mobile content and services. 2. What are the implications for the Disney brand in the development of these new Dimo characters? 3. Based on the above analysis, how will the Dimo service provide a competitively ...continues

Pricing

1. Please discuss Pfizer's general philosophy on pricing and the role pricing plays within the organization. 2. An assessment of the various pricing strategies considered for their overactive bladder product Detrol LA. 3. The pricing strategy selected, and the rationale behind why it was choosen.

Distribution

Please provide your feedback with regard to the questions below regarding distribution strategy. I have inquired about a specific company so that my research is universal, involving the same company. Please provide an assessment of the multiple distribution channel options available for prescription medications from Pfizer Ph ...continues

Concepts of "needs"

Target Audience & Competition are the next components to be addressed as part of the process of developing a Comprehensive Strategic Marketing Plan. To choose an appropriate target market, one must understand how consumers make purchase decisions. In a 5-6 page report to your colleagues, Research then discuss the concepts o ...continues

Marketing - distribution channels

What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels? What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situatio ...continues

CONCEPT OF NEED

Target Audience & Competition are the next components to be addressed as part of the process of developing a Comprehensive Strategic Marketing Plan. To choose an appropriate target market, one must understand how consumers make purchase decisions. In a 5-6 page report to your colleagues, Research then discuss the concepts of ...continues