Marketing Help for College and University Students

Public Relations

1. How do you determine the newsworthiness of an issue? 2. Why is it important to use inverted pyramid style and the five Ws in a press release? 3. What are some advantages and disadvantages of the various media? 4. Why is it important to keep external publics informed? 5. What are some tools/techniques used to inform, inf ...continues

Public Relations-Tactical plan

A plastics organization (medium size) is trying to be a leader in the community and embrace diversity. How can one develop a tactical plan using at least five of the following tools: event planning, open house, press conference comunity event, sponsorship, corporate newsletter (internal and/or external), direct mail, Internet/in ...continues

Sampling and data collection

In a meeting with other members of the marketing department, the following comment is made. Briefly compose a reasoned response to this statement: Because questionnaire design is an art, it is useless to follow a rigid set of guidelines. Rather, the process should be left entirely to the creativity and ingenuity of the resea ...continues

Stakeholders

How has IT impacted how you would communicate with key stakeholders versus, say, 10 years ago? What is the importance, if any, of enfranchising stakeholders in the new product process?

Stakeholder Groups

Please analyze the role key stakeholder groups can play in contributing to new product success. Thank you

Develop a tactical plan for embracing diversity

I need help gathering information and explaining " What" and "How" a tactical plan is put together and what they could do to get it started. Our first assignment was for the team to create a company and then we discussed how they would answer the following question. " An organization wants to position itself as a lead ...continues

What are the considerations with supply and demand shifters

What are the considerations with supply and demand shifters and list potential substitutes and complements in the marketing Profession.

The differences and similarities of product and service

Explain the meaning of the terms product and service. Compare the differences and similarities by explaining the nature and characteristics of a service.

Public Relations questions

1. Define Public Relations (PR) 2. Express how PR is integral to the marketing mix. 3. Examine the impact of PR on society. Give an example. 4. Explain PR's role and functions within an organization. 5. Define publics. 6. Explain the impact of effective communications to internal publics. 7. How do you evaluate the n ...continues

Subway case study

I have to write a paper on a case study about the Subway sandwich shop. Trouble getting the introduction started because I don't understand what the "statement of the strategic marketing issues being addressed in the case" is. In the introduction, I must a statement of the strategic marketing issue being addressed in the cas ...continues