Marketing Help for College and University Students

new product strategies of market-skimming and market-penetration

Discuss the two new product strategies of market-skimming and market-penetration.

product mix pricing strategies

characterize each of the product mix pricing strategies

intermediaries

Name and identify the three strategies that are available with respect to number of marketing intermediaries. Give an example of each form.

physical distribution

define physical distribution and characterize the major functions performaed within a physical distribution system.

Promotional mix

What are the five tools of the promotional mix?

Push and pull promotion mix strategies

What are the push and pull promotion mix strategies for reaching the market?

Advertising

Could you define each broad forms of objectives and give an example of a specific objective that might be accomplished by the advertiser should she choose the general objective form.

mass media

could you list the advantages and disadvantages for using using newspapers, television,radio and magazines

sales force management

Define sales force management and list the six major steps in the sale force management.

selling process

list and briefly discuss each of the steps of the effective selling process