Marketing Help for College and University Students

Weak competitors, close competitors, distant competitors, well-behaved competitors and disruptive competitors

Give a brief definition of weak competitors, close competitors, distant competitors, well-behaved competitors and disruptive competitors? List the strategies that each of these competitors usually use to compete in the marketplace.

societal products

societally oriented marketer wants to design products that are not only pleasing but also beneficial. What are the four types of societal products?

Societal products- Salutary Products, Desirable Products, Deficient Products, Pleasing Products

could you describe each of these societal products? 1. Salutary Products 2. Desirable Products 3. Deficient Products 4. Pleasing Products

Sample size

Subject: sample sizing Details: a local bus company recently started a campaign to encourage people to increase car pooling or use of public transportation. To assess the effectiveness of a campaign, management wanted to do a survey to determine the proportion of people who had adopted the reccommended energy-saving measures. ...continues

Product life cycle

Could you please identify and briefly characterize the five stages of the product life cycle?

Outline/ Template for a Marketing Plan - what should be included.

Marketing Plan Template

Use of marketing for non-profit organizations

Should non-profit organizations use marketing? For example, should a church use marketing techniques to attract more people in its services? Should a charitable organization spend money in designing marketing campaigns to attract more contributions? Why or why not?

Does marketing convince consumers to develop new desires

Does marketing convince consumers to develop new desires about products they do not need, or does it just identify and respond to pre-existing consumer needs?

Market segmentation in political marketing

Does market segmentation work in political marketing? How would a politician running for office segment the voters in his or her district?

Measuring brand equity

What are the difficulties in measuring brand equity?