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#196354
GM and fuel consumption: analyze innovation, design and creativity to support goals
GM is way behind in the fuel consumption aspect compared to Toyota.
GM goal is reducing their cars' fuel consumption.
Analyze how innovation, design, and creativity support the GM's goals and objectives.
Innovation can play a very important role in terms of improving the fuel efficiencies of GM cars and making them competitive in the marketplace against leaders like Toyota and Honda.
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Sheetal Jain, PGDM - 4.8/5
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