Research Heineken International (http://www.heinekeninternational.com/homepage.aspx)

(Global strategic management)  

Using your readings, the Library, and the Internet, write responses to each of the following:

1. What is your impression of the operation of Heineken International?

2. Conduct a SWOT Analysis of Heineken International.

3. Does Heineken International have a competitive advantage and/or a competitive strategy? Justify your answer.

4. Choose one Heineken International product. Describe the components of this product value chain.

5. What strategic alternatives are open
on your SWOT, you do not need to list the factors in a table, rather be sure to clearly explain your justification for your factors in paragraph form (aim for 4-5 factors each for the S, W, O, and T). I need to clearly know when you are discussing the strengths, when you are discussing the weaknesses, when you are discussing the opportunities and when you are discussing the threats. Also,I DO NOT need an EFAS/IFAS table. On the third question, first define each of those concepts, then justify your answer regarding whether or not you think the firm has a competitive advantage and/or competitive strategy. On the value chain question, please take me through the value chain for one of their products/services. In the final question, I need to discuss the three directional strategies (growth strategies, stability strategies and retrenchment strategies). as alternatives, then choose one and justify it for implementation.