Mattel, Inc Case Questions
Discuss Mattel’s rolling mix strategy from three perspectives:
manufacturing, overall supply chain, and marketing/retailer.
Critique Mattel’s outsourcing strategy. Should die-cast cars be a
core product?
Discuss the impact of exchange rates on labor cost. What is the true
labor cost assuming labor productivity (hours per 1000 cars) is:
China – 60 hours/1000 cars
Indonesia – 90 hours/1000 cars
Thailand – 50 hours/1000 cars
Malaysia – 30 hours/1000 cars
Given that productivity in Mexico is roughly equivalent to Thailand (50
hours/1000 cars), why not consider Mexico as a possible location to
build a new die-cast care plant?
What should Mattel do to satisfy capacity needs?
Business Homework Solutions
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Supply Chain Management exercise questions - Mattel Inc. case study
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Mattel, Inc Case Questions
1. Discuss Mattel's rolling mix strategy from three perspectives: manufacturing, overall supply chain, and marketing/retailer.
2. Critique Mattel's outsourcing strategy. Should die-cast cars be a core product?
3. Discuss the impact of exchange rates on labor cost. What is the true labor cost assuming labor productivity (hours per 1000 cars) is:
China - 60 hours/1000 cars
Indonesia - 90 hours/1000 cars
Thailand - 50 hours/1000 cars
Malaysia - 30 hours/1000 cars
4. Given that productivity in Mexico is roughly equivalent to Thailand (50 hours/1000 cars), why not consider Mexico as a possible location to build a new die-cast care plant?
5. What should Mattel do to satisfy capacity needs?
In a 1782 word solution, the Mattel case is fully explored.
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