This is a question about Fashion
Among women's apparel specialty stores, Chico's has achieved great success over the past several years. Go to www.chicos.com and evaluate their business.
1. Who is their target customer and how does their merchandise relate to that customer?
2. do you think they will continue to be successful? Why or Why not?
3. What is their newest brand extension? Do you believe it will be successful?
I just some good information on this so that I can brainstorm with it.
Here is just a sample of what you'll find in this solution:
"Its front-line stores are located almost exclusively in upscale outdoor destination shopping areas, high-end enclosed shopping malls and, to a lesser degree, regional malls which offer high traffic of the respective target customers of the brand."
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